Penguin Open Doors Series Project
THIS PARTNERSHIP BETWEEN PENGUIN AND THE PAJAMA PROGRAM CONSISTS OF A SERIES OF FOUR YOUNG ADULT FICTION NOVELS THAT ENCOURAGE READERS TO "OPEN THE DOOR" AND VISIT THE MAGICAL WORLD OF THE STORY. THESE BOOKS WOULD BE MARKETED THROUGH TEEN INFLUENCERS IN THE BOOK COMMUNITY ON SOCIAL MEDIA. PURCHASING THEN "OPENS THE DOOR" FOR A CHILD IN NEED, AS A PERCENTAGE OF PROCEEDS GO DIRECTLY TO THE NON-PROFIT FOR THE PURCHASE OF BOOKS AND PAJAMAS.
COVER DESIGN, ILLUSTRATION, WEB + TOUCHPOINT DESIGN