Penguin Open Doors Series Project
This partnership between Penguin and The Pajama Program consists of a series of four Young Adult fiction novels that encourage readers to "Open The Door" and visit a magical world. These books would be marketed through teen influencers in the book commuity on social media. Purchasing then "Opens The Door" for a child in need, as a percentage of proceeds go directly to the non-profit for the purchase of books and pajamas.
Cover design, illustration, web and touchpoint design